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The Mediated Mind: Affect, Ephemera, and Consumerism in the Nineteenth Century
PDF Ebook The Mediated Mind: Affect, Ephemera, and Consumerism in the Nineteenth Century
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Review
Zieger's notion of "the mediated mind" is not the flattened, homogenized mentality often implied by discussions of mass communications; she documents and explores these changes with far more detail and finesse than an informal commentary can convey. (Inside Higher Ed)An astoundingly rich and wonderfully diverse account of the experience of mass media in Britain at the end of the nineteenth century. The Mediated Mind provocatively and sensitively expands the very notion of mass media beyond the audio-visual parameters in which it is conventionally considered and explores the varied ways in which print and printed ephemera shapes nineteenth-century British culture. (John Lurz, Tufts University)
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About the Author
Susan Zieger is Associate Professor of English at the University of California, Riverside. She is the author of Inventing the Addict: Drugs, Race, and Sexuality in Nineteenth-Century British and American Literature.
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Product details
Hardcover: 256 pages
Publisher: Fordham University Press; 1 edition (June 5, 2018)
Language: English
ISBN-10: 0823279820
ISBN-13: 978-0823279821
Product Dimensions:
6.2 x 1 x 9.2 inches
Shipping Weight: 1.1 pounds (View shipping rates and policies)
Average Customer Review:
4.5 out of 5 stars
2 customer reviews
Amazon Best Sellers Rank:
#1,153,880 in Books (See Top 100 in Books)
The Mediated Mind is an academic treatise on the interrelationships between media and society and how it affects and drives consumerism. The book specifically deals with the impact of printed media and ephemera - cheap printed media such as magazines, cigarette cards, etc - from the 19th century onward and postulates a direct link between the early mass-print market and today.Two details going into the review. My grandfather was a Polish Jew who came to the USA without prior working knowledge of English. He learnt English by reading comic books, and inculcated the same love of comic books in my father. I am, thus, a third generation comic book and general ephemera nerd. I am also a keen fan of sociology and the impact of media. I am especially interested in how control and spin in the media relates to resistance (or passivity) in our society.I remember asking my grandfather over and over (and over) how the holocaust could possibly have happened. His answer was that nobody knew what was going on, and that demanding to know was very dangerous. The control of information was critical to controlling the population. Anyhow, the point is that this book examines the direct line between printed media and society and extrapolates to our current day daily media overload and how it affects our own collective psyche.This book was emphatically not an easy read. The author's expository prose is very academic and the text is written formally with exhaustive citations and cross references. The author follows a fairly rigid formula. In the introduction, tell the reader what you're going to tell them, use the body of the exposition to tell them in more detail, and in the conclusion, tell them what you told them.The introduction takes up roughly 10% of the page content and discusses what is covered in the book. The body of the book (~80%) deals with temperance ephemera and tracts, tobacco and cigarette cards - and the driving of 'addiction' to collecting and acquisition, our subconscious (Rorschach blots among other things), along with mass culture.The final chapter draws interesting comparisons between the 19th century everyman and our modern (western) everyman; still largely ignorant, crass, willfully uneducated, politically repugnant and/or naive.The conclusion is followed by a whopper of a footnote/reference section with citations.I've mentioned a couple of times that this book is a very dry academic read. I read every word and I'm still not 100% convinced it's not an elaborate joke on the pretentiousness of academia. I found it worthwhile, but I would definitely recommend it only readers who are especially interested.Five stars, but only for readers who are especially invested in the material. (Extra points for being an original treatise on a subject which doesn't have a lot of academic representation).Stats: 256 pages, e-Textbook, Hardback, softboundAuthor: Susan Zieger, PhDPublisher: Fordham University PressAvailable: 5th June, 2018Disclosure: I received an ARC at no cost from the author/publisher for review purposes.
The Mediated Mind by Susan Zieger is a free NetGalley ebook that I read in late April.I had come in thinking that this book was about alternatives to incarceration, but, no, it's about the consumption and production of media and advertisements (like books, collectible cigarette cards, sobriety medals, and Rorschach ink blots) at a heightened rate during the 19th century. It's fairly interesting and even fun, but it's also extensively and exhaustible sourced: I learned about the hypocrisy of collecting sobriety items if temperance (and public oration) is a reward within itself; the musing, pondersome, solitary activity of smoking; and cigarette cards being designed with literary authors and caricatures, thereby linking on an existing cultural addiction of reading.
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