PDF Ebook PR Tools to Toot Your Own Horn - Strategies and Ideas for Low-Cost Small Business Public Relations

PDF Ebook PR Tools to Toot Your Own Horn - Strategies and Ideas for Low-Cost Small Business Public Relations

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PR Tools to Toot Your Own Horn - Strategies and Ideas for Low-Cost Small Business Public Relations

PDF Ebook PR Tools to Toot Your Own Horn - Strategies and Ideas for Low-Cost Small Business Public Relations

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About the Author

Diane Seltzer is a seasoned marketing communications, branding and social media consultant with a broad range of experience marketing a variety of industries and products. With a diverse business background ranging from advertising account management to corporate marketing and marketing consulting, Diane offers a unique perspective on marketing strategies and implementation. Finding and effectively utilizing cost-effective marketing tools has been a focus throughout her career. Diane is the founder of Small Business Marketing Tools –www.SBMarketingTools.com - a website devoted to marketing tools, resources and strategy ideas that offer free or low-cost small business solutions. Diane is also a freelance writer and marketing consultant for several small businesses.

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Product details

Paperback: 116 pages

Publisher: CreateSpace Independent Publishing Platform; 1 edition (December 19, 2012)

Language: English

ISBN-10: 1481143557

ISBN-13: 978-1481143554

Product Dimensions:

6 x 0.3 x 9 inches

Shipping Weight: 8.2 ounces (View shipping rates and policies)

Average Customer Review:

4.7 out of 5 stars

5 customer reviews

Amazon Best Sellers Rank:

#601,902 in Books (See Top 100 in Books)

I am new to doing public relations and this book does a great job of covering the basics to help me build a PR plan for my IT consulting business. I was looking for something simple, and this book makes doing your own PR seem a lot easier than I thought. Some things I liked best about the book: - The author doesn't assume you know everything about PR and explains each aspect very well. There is even a good glossary at the end so a novice like me knows what everything means! - The section on using an agency vs. doing PR in-house was a big eye opener! The book basically goes through all the things an agency does and how you can do it yourself. - There's a lot of stuff on social media with some tactics to try for each of the major social media sites. I found the LinkedIn and Twitter advice to be the most helpful. - Press releases are covered in a lot of detail - how to write them, how to send them out and then how to get media contacts to cover them. The book also gives you a link to a press release template and a checklist for steps to follow for creating and sending out press releases. - The media outreach section is also very thorough, and the free media guide you can download seems like it will be a good way to stay organized contacting journalists.All in all, I am happy I bought the book because I think it will be a good reference as I try to do my own public relations for my business.

I very much enjoyed this book. As a small business owner wearing many hats, I don't have all the answers, so knowing where / how to get answers is absolutely key. This book provides a great road map for navigating the world of PR and leveraging current technology and online tools. There are a lot practical solutions and approaches to PR challenges and opportunities - with good examples and ideas to do my own PR. It will have a prominent place on my desk as a handy reference.

As an entrepreneur, I spend most of my time developing products and selling products. Learning about new techniques for anything always takes a lower rung on the priority ladder.PR Tools to Toot Your Own Horn, gave me everything I need to know about getting free or almost free public relations exposure in one book. I highly recommend it.It goes into strategy and tactics, showed me how to write a PR release with confidence so I don't look like a novice (or a jerk) and taught how to keep the PR pipeline going. Best of all it showed me that I don't need to spend a lot of scarce resources on PR but can do it all mostly for free.There's a list of PR books in the back for more reading although I don't think I will need it. Also, the list of tools and resources alone is worth the price of the book.

Great easy read! Full of tips and actual strategies for public relations campaigns. Great for a newbie or even a pro. Tips for media list building, press rooms, pr and media plans and even includes some free Downloads.

Just what I was looking for to figure out how to do PR for my business. I don’t have money in my tight budget to do much marketing, let alone hire a professional public relations person. This book has already helped me learn how to write press releases and send them out, and come up with some local PR ideas so that people in my community know I exist! I love the free bonus PR tools downloads – especially the press release checklist to keep me on track. I’m also starting to use some of the social media strategies to publicize my store and products. Lots of ideas to help make my business a success!

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PR Tools to Toot Your Own Horn - Strategies and Ideas for Low-Cost Small Business Public Relations PDF

PR Tools to Toot Your Own Horn - Strategies and Ideas for Low-Cost Small Business Public Relations PDF

PR Tools to Toot Your Own Horn - Strategies and Ideas for Low-Cost Small Business Public Relations PDF

PR Tools to Toot Your Own Horn - Strategies and Ideas for Low-Cost Small Business Public Relations PDF

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Product details

File Size: 1721 KB

Print Length: 208 pages

Publisher: Yale University Press (October 27, 2005)

Publication Date: October 27, 2005

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B00142AQBQ

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Amazon Best Sellers Rank:

#179,057 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

Great text for the anthropologist! I am writing my dissertation on immigrant labor and would love to find more sources like this! Great!

Read this for a school paper, it wasn't disgusting but I will choose my chicken carefully now. Thanks for the heads up.

ok

Really opens your eyes to the negligence of the food industry.

This was fascinating and also really sad

I'm not for sure about this book. I got it for my daughter for her college classes that she sent me a list of books she needs for the up coming semester in the Summer for her Winter classes. I'm guessing she likes it. She getting good grades in the class and hasn't said anything to me about any problems with the book.She did tell me a lot about this book and class talks in the classroom. It got her to rethink about eating and the class wasn't about that LOL but it help her to rethink about other things that the class was teaching too.

Chicken tells you more than you thought you wanted to know about what we eat and buy. But after reading it you are hungry for opportunities to do something about the situation Striffler lays out so compellingly. Nuggets of wisdom about nuggets of poor nutrition but high profits reaped from unconscionably high suffering.

Thanks!

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Free PDF Elizabethan England (World History Series), by William W. Lace

Free PDF Elizabethan England (World History Series), by William W. Lace

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Elizabethan England (World History Series), by William W. Lace

Free PDF Elizabethan England (World History Series), by William W. Lace

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From School Library Journal

Grade 6-9?These series entries combine student appeal with solid facts. Relocation covers more than 300 years of conscious and unconscious policies that deprived Native Americans of their lives, land, and self-determination. The text includes quotes from both well-known figures (Thomas Jefferson, Chief Joseph) and lesser-known sources (James Smith, Captain L.B. Webster). This well-constructed book may encourage students to explore such titles as Donald Fixico's detailed Termination & Relocation (Univ. of New Mexico, 1990). Elizabethan England presents more than biographical details of the queen who was arguably the most able and successful in Great Britain's history. While not ignoring more familiar aspects of the Tudor age (Shakespeare, the defeat of the Spanish Armada, etc.), the author discusses other elements of the period as well. Both titles feature black-and-white reproductions, helpful timelines, annotated bibliographies, and welcoming formats.?Anita Palladino, Finkelstein Memorial Library, Spring Valley, NYCopyright 1995 Reed Business Information, Inc.

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Product details

Series: World History Series

Library Binding: 128 pages

Publisher: Lucent Books (January 1, 1995)

Language: English

ISBN-10: 1560062789

ISBN-13: 978-1560062783

Product Dimensions:

8 x 0.5 x 9.5 inches

Shipping Weight: 1.1 pounds

Average Customer Review:

5.0 out of 5 stars

1 customer review

Amazon Best Sellers Rank:

#6,738,401 in Books (See Top 100 in Books)

History freak. Love it.

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Elizabethan England (World History Series), by William W. Lace PDF

Elizabethan England (World History Series), by William W. Lace PDF

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